Multi-Family Rental Market Alluring Traditional Home Builders

30 April 2003 - 12:00pm

Randall Lewis discusses the forces that led to the redirection of the focus of his 50-year old family business from traditional home building to master planned apartment communities.

The Lewis Group of Companies has been active in Southern California real estate development for nearly 50 years. Given current demographic and market trends, Randall Lewis has turned his attention towards the multi-family market. In particular, Lewis is launching a multi-family community product called “Homecoming,” which will feature a gaggle of multi-generational services and amenities targeting a growing rental market. The Planning Report presents an interview with Randall Lewis, Executive Vice President of the Lewis Group of Companies, in which he articulates the market opportunity in for-rent, service-oriented communities in the suburban market.

Source: The Planning Report, April 29, 2003
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Its very unsuitability for an urban center justifies its current usage as a suburban or ex-urban pattern.