The New Center Of Los Angeles -- The Grove
The Grove has taken jaded Los Angeles by storm. Is this the future of shopping malls?
Over 30,000 people showed up for the Grove's first annual Christmas tree lighting celebration. In its first year of its operation, more people will have visited the Grove than Disneyland in that same span. In a time when shopping malls are losing money, the Grove is attracting people at an astonishing rate. What separates the Grove from other shopping malls? How did the Grove adapt to its location next to the historic Farmer's Market? Rick Caruso, CEO of Caruso Affiliated Holdings and the developer of the Grove, recently addressed the USC School of Policy and Planning to discuss the planning of the Grove and shopping mall development in today's market. The Planning Report present this excerpt of Caruso's presentation.
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