You might have guessed it from that scintillating headline, but a state department of transportation has introduced a Pokémon Go-themed back-to-school safety campaign.
"Welcome to 2016, the year when everything is Pokémon," proclaims an article by Elliot Njus.
The proof is on the public relations, as the Oregon Department of Transportation has "produced a line of safety posters featuring 'Pokémon-like' characters called Safétymon, each with its own traffic safety message."
The headline above that surely convinced many thousands to read this headline includes the tagline for the campaign, repeated once again, for effect: "Safety is nothing to poké fun at."
Let that sink in, while considering this sample of posters meant to help that sink in. Njus has the complete series.
FULL STORY: Catch all of ODOT's Pokemon-inspired, groan-inducing new safety campaign
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City of Costa Mesa
Licking County
Barrett Planning Group LLC
HUD's Office of Policy Development and Research
Mpact Transit + Community
HUD's Office of Policy Development and Research
Tufts University, Department of Urban and Environmental Policy & Planning
City of Universal City TX
ULI Northwest Arkansas
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