Why Planners and Other Built Environment Professionals Should Pay Attention to Pokémon Go

Pokémon Go represents the coming of age of a powerful new technology: augmented reality. PIA Young Planner Nick Kamols applies a planner's perspective to what today's anime-based craze might tell us about what's coming tomorrow.

2 minute read

August 11, 2016, 12:00 PM PDT

By Nicholas Kamols


Space Invaders Over Canberra, Australia

Pokémon Go is captivating the world and in doing so, activating places. If you are interested in how people interact with their environment, you should be interested in Pokémon Go. My relevant credentials for writing about this phenomenon are a Bachelor of Planning, keen interest in Urban Design and at the time of publishing, I have caught 806 Pokémon, visited 866 Pokéstops and walked 57.3km on my way to a level 21 Pokemon Go account. I would have progressed further by now if I had done less people-watching.

We have long speculated about how Augmented Reality(AR) and Virtual Reality (VR) may impact the future of the Built Environment. I believe AR should be embraced for its functionality of complimenting the Built Environment and VR should be treated with caution as it may compete with the Built Environment.

On the back of Pokémon, AR has suddenly entered the mainstream, a leap that VR has yet to make. I suspect we will be addressing the possibilities of these technologies at a much faster pace and on a larger scale than we recently expected.

I’m not advocating for AR to have an impact on the form of places, I do not see an apparent need; rather I think we should be using it to help achieve existing desired outcomes. Now that people are becoming accustomed to AR, it can be an effective tool for activating places and championing population density, walkability and community engagement. AR is widely accessible when on mobile devices and can be used right now for the above purposes but will become increasingly useful over the next few years.

AUGMENTED REALITY UNTIL NOW

AR has long been touted as an impending ‘game changer’ for many industries, most notably retail, but this has yet to eventuate. The most catastrophic of failed attempts of popularising AR was Google Glass, destroyed by the very glassholes who pioneered its use and left a lasting sentiment that the world is not receptive to AR.

It is important to recognise that apps featuring AR were around long before the launch of Pokémon Go. However, none were received well enough to indicate that the technology was on the cusp of taking off.

It is easy to dismiss new applications of the technology on the presumption they will inevitably fail like previous attempts to popularise AR. It is important to remember that in the story of The Boy Who Cried Wolf, the wolf eventually arrives in a big way.

BASICS OF POKEMON GO

In Pokémon Go, a mobile device is used as a tool to interact with a virtual world that is layered over the physical world. The player has to...

Monday, August 1, 2016 in LinkedIn

View form second story inside Southdale Mall in Edina, Minnesota with escalators and model cars parked on downstairs floor.

The Mall Is Dead — Long Live the Mall

The American shopping mall may be closer to its original vision than ever.

March 21, 2024 - Governing

Houston, Texas skyline.

Report: Las Vegas, Houston Top List of Least Affordable Cities

The report assesses the availability of affordable rental units for low-income households.

March 22, 2024 - Urban Edge

Historic buildings in downtown Los Angeles with large "Pan American Lofts" sign on side of building.

Adaptive Reuse Bills Introduced in California Assembly

The legislation would expand eligibility for economic incentives and let cities loosen regulations to allow for more building conversions.

March 18, 2024 - Beverly Press

White and yellow Metro Transit streetcar in Minneapolis, Minnesota.

Video: Making Transit Better

How trackless trams and other innovations can make U.S. transit more efficient.

25 minutes ago - CNBC Marathon

Amtrak train passing over tall trestle bridge on California coast at Gaviota Beach.

LA-to-San Francisco Night Train Closer to Reality

A train operator has entered into formal negotiations with Union Pacific to move the project forward with a projected launch date of 2025.

March 27 - SFGate

Major League Baseball Stadium

Lawsuit Aims to Stop Dodger Stadium Gondola

A proposed aerial tram project that would shuttle visitors to L.A.’s Dodger Stadium faces backlash from environmental and community groups.

March 27 - Los Angeles Times

News from HUD User

HUD's Office of Policy Development and Research

Call for Speakers

Mpact Transit + Community

New Updates on PD&R Edge

HUD's Office of Policy Development and Research

Urban Design for Planners 1: Software Tools

This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.

Planning for Universal Design

Learn the tools for implementing Universal Design in planning regulations.