A Sign Of The Times

25 November 2002 - 5:00am

A $20 million Reuters sign in New York City's Times Square, brings groundbreaking digital interactivity to public spaces.

"The project made headlines for its groundbreaking all-digital design...Think of it as front-page news in real time. Or the tallest cable station on earth. Or the world's biggest Web site...During the 2002 World Cup, the Reuters display functioned as a colossal outdoor CNN for soccer fans."

Source: Wired, November 24, 2002
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Its very unsuitability for an urban center justifies its current usage as a suburban or ex-urban pattern.