Starbucks: The Category Creator
26 September 2002 - 6:00am
Are coffee chains like Starbucks categorycreators rather than category killers? The Wall Street Journal investigates.
"Many coffeehouses have found proximity to Starbucks to be a blessing. A small Seattle chain called Tully's Coffee Corp. has even developed the strategy of placing its stores near a Starbucks shop. Chicago entrepreneur Doug Zell in 1995 started his Intelligentsia Coffee Roasters within walking distance of two Starbucks outlets. 'It's double-digit growth every year,' Mr. Zell says." Editor's note: This article may only be available to WSJ subscribers.
Source:
Wall St. Journal, September 25, 2002
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