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Re-engineering A Cultural Icon

Posted by: Abhijeet Chavan
Thanks to: Abhijeet Chavan
18 August 2002 - 9:00am

Redesigned to be environmetally friendly, the new Vespa is also more powerful.

"Introduced in 1946, the Vespa drew a cult following as a stylish, maneuverable, easy-to-drive alternative to the motorcycle. Piaggio has peddled more than 16 million of them over the years — more than four times the number of Harleys sold in Harley-Davidson's 100-year history...the challenge to the Vespa line was clear: Reengineer or die.

Full Story: Vespa, Reinvented
Source: Wired, August 18, 2002
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Under the proposal, the government would assign the populace the task of counting and mapping dog droppings as a first step to greater penalties for owners who fail to clean up after their mutts.
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