Malls Half-Baked: In Search Of Alternative Realities

Extremist predictions of doom are understandable considering that the average mall experience is nothing short of a personality bypass...But developers aim to correct this by following the oracle's advice appearing at the entrance to Apollo's Temple at Delphi: "Know Thyself -- Nothing in Excess." Being billed as the "re-malling" of America, the current cycle is heavily experimenting with new prototypes to rescue this once venerable suburban icon from shopping obscurity...[But] ... evolutionary trends reveal that the mall model is not dead, it's just half-baked...