Ikea Builds Russia's Biggest Mega-mall

11 July 2002 - 5:00am

Russia's biggest mall is being constructed on the Moscow outskirts by Ikea.

"Moscow's $250m (£161m) mega-mall will open in December, and promises to be one of the biggest innovations for local shoppers since the arrival of the city's first McDonalds fast food restaurant more than a decade ago... Ikea believes the centre will attract between 25 and 40 million visitors a year.... That would be highly lucrative if the mega-mall were in Europe, or North America, but in Russia the average wage is barely $150 a month."

Source: BBC News, October 7, 2005
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It's all too easy for projects to claim that they will be successful places, and all too hard to tell ahead of time which ones actually will.