Why Placemaking Matters: What's in it for Me?

What's your elevator pitch on why placemaking matters? Here's a couple rounded up by Hazel Borys, and some numbers that help refine their message.

2 minute read

September 16, 2014, 11:00 AM PDT

By Scott Doyon


"When a mayoral candidate from my city wrote me to ask me to repeat in writing what I’d said the night before, I realize I need to de-wonk and make my elevator speech more memorable. Why does city planning matter to people who aren’t urban designer types? If I could take an extra five minutes of your time, I’m interested in hearing each of your pitches, in the comments below. Here’s mine, thanks in part to countless conversations with many of you:

"For the last 75 years, we’ve been engaged in a Ponzi scheme of paying for the far-flung suburbs with money generated downtown, in compact neighborhoods, and from other levels of government. These sprawling bedroom communities, strip malls, and big boxes arranged in patterns where everyone needs a car are providing a negative return on investment. The roads, water, and sewer cost almost double for these dispersed places, while the return to city and private coffers pale in comparison. Compact neighborhoods return at least 10x more revenue per acre to the City, and often 1,000x more income per acre. At a time when less than half of our population doesn’t drive – because they’re too young, too old, too poor, or just choose not to – isn’t it about time that we change our zoning laws to make the sorts of places that will stop bankrupting our cities?"

Borys goes on to round up studies and numbers that make the case for walkable places.

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