With so many eyes trained obsessively on mobile phones, the outdoor industry is supporting a campaign to place famous art on billboards around the country. Will people notice? Should they?
The Dallas Museum of Art, the Art Institute of Chicago, the Los Angeles County Museum of Art, the National Gallery of Art in Washington, D.C., and the Whitney Museum of American Art in New York recently partnered to spearhead a campaign called Art Everywhere, in which master works of American art are placed on billboards around the country.
Setting aside the ostensible purpose of reclaiming these public displays for highbrow expressions of creativity rather than crass marketing campaigns, Paul Hiebert points out the other, less obvious beneficiary of the campaign: the outdoor advertising industry.
According to Hiebert, "the Outdoor Advertising Association of America, a trade group for out-of-home advertisers and an Art Everywhere U.S. collaborator, is hoping the project will get more people looking up and around again instead of down at their digital devices. Major sponsors also include big-name advertisers such as CBS Outdoor, Clear Channel Outdoor, and JCDecaux."
FULL STORY: Can Outdoor Art Revitalize Outdoor Advertising?
Oregon Passes Exemption to Urban Growth Boundary
Cities have a one-time chance to acquire new land for development in a bid to increase housing supply and affordability.
Where Urban Design Is Headed in 2024
A forecast of likely trends in urban design and architecture.
Savannah: A City of Planning Contrasts
From a human-scales, plaza-anchored grid to suburban sprawl, the oldest planned city in the United States has seen wildly different development patterns.
Washington Tribes Receive Resilience Funding
The 28 grants support projects including relocation efforts as coastal communities face the growing impacts of climate change.
Adaptive Reuse Bills Introduced in California Assembly
The legislation would expand eligibility for economic incentives and let cities loosen regulations to allow for more building conversions.
LA's Top Parks, Ranked
TimeOut just released its list of the top 26 parks in the L.A. area, which is home to some of the best green spaces around.
City of Rochester
Boston Harbor Now
City of Bellevue
HUD's Office of Policy Development and Research
Mpact Transit + Community
HUD's Office of Policy Development and Research
City of Birmingham, Alabama
City of Laramie, Wyoming
Colorado Department of Local Affairs
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.