Comeback for the Ages: America's Love Affair with SUVs

Although today's SUVs are smaller and more fuel efficient than models from the halcyon days of the early 2000s, a recent resurgence of SUV sales proves the incredible persistence of the American thirst for SUVs.
August 6, 2014, 7am PDT | James Brasuell | @CasualBrasuell
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"Big numbers from global auto-making giants Toyota Motor and BMW today showed that the global appetite for sport utility vehicles—which saw demand crater during the worst of the Great Recession in the US—are making a big, profitable comeback," reports Matthew Phillips.

Phillips notes that good news for car sales is good news for "near-term economic growth in the US," but he also adds that for "those who were hoping that the disruptions of the Great Recession would permanently dampen America’s automotive appetites, the return of the SUV has to be disappointing." 

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Published on Tuesday, August 5, 2014 in Quartz
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