In the Era of Starchitecture, Whither 'Locatecture'?

Witold Rybczynski laments the globalization of architecture—especially the personal branding of the most famous architects onto the skylines of cities all over the world.
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"Architecture… is a social art, rather than a personal one, a reflection of a society and its values rather than a medium of individual expression. So it’s a problem when the prevailing trend is one of franchises, particularly those of the globe-trotters: Renzo, Rem, Zaha and Frank. It’s exciting to bring high-powered architects in from outside. It flatters a city’s sense of self-importance, and fosters the perception of a place as a creative hotbed. But in the long run it’s wiser to nurture local talent; instead of starchitects, locatects."

Full Story: The Franchising of Architecture

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