In the Era of Starchitecture, Whither 'Locatecture'?

Witold Rybczynski laments the globalization of architecture—especially the personal branding of the most famous architects onto the skylines of cities all over the world.
stockelements / Shutterstock

"Architecture… is a social art, rather than a personal one, a reflection of a society and its values rather than a medium of individual expression. So it’s a problem when the prevailing trend is one of franchises, particularly those of the globe-trotters: Renzo, Rem, Zaha and Frank. It’s exciting to bring high-powered architects in from outside. It flatters a city’s sense of self-importance, and fosters the perception of a place as a creative hotbed. But in the long run it’s wiser to nurture local talent; instead of starchitects, locatects."

Full Story: The Franchising of Architecture

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