Ranking the Best City Brands

"The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social 'buzz.'" Guardian Cities released a trio of posts in connection with the rankings.

Chris Michael presents the ranking of cities with the best brands around the world. Two American cities—Los Angeles and New York City—finish at the top.

A separate post explains the methodology of the rankings, including an explanation for some surprisingly poor showings by some Asian cities.

As for the methodology: "The report measures two aspects of a city's brand: its 'assets' – attractions, climate, infrastructure (particularly transport), safety and economic prosperity – and its 'buzz', a combination of social media (Facebook likes and Twitter sentiment analysis) and media mentions. Assets and buzz were each graded out of 10; the numbers were added to produce a total score."

Sharon Zukin also writes a post about why brand matters to cities, and where the common branding slogans and campaigns of today's cities had their genesis.

Full Story: From Milan to Mecca: the world's most powerful city brands revealed


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