Planning on a Budget: There is an App for That

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Jennifer Evans-Cowley's picture
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We have all been there – tight timeline, limited staff, and limited budget for your project. You want to get the job done, but aren’t sure what technology tools are out there to help you on the fly. You need tools that are easy to use, cheap, and give you instant results.

So here is the scenario: Ohio State University has been working on our transportation and parking master plan. As we are getting to the end of the planning process we realized there are data gaps and details that we want to examine further. We have only three weeks until the end of classes and therefore the end of regular transportation flow – tight timeline. I have four interns who can help me out – limited staff. Oh, and we have $250 to get it done – really limited budget.

The great news is that in the last year there have been lots of new technology tools that have come out that delivered just-in-time solutions to our planning challenge. To find these tools, I just entered key words into Google and then evaluated the apps and their suitability for our project. Below is a description of the technology tools we used in the planning process.

Challenge 1: The university is adding 3,000 new beds onto north campus, set to be complete in a year. That means an additional 3,000 students who will be crossing an important campus thoroughfare. What impact should we expect? How many pedestrians are currently crossing this road? We are thinking about moving a bus route from one street to another – will this reduce the amount of pedestrian conflict?

The first step was to talk to the Mid-Ohio Regional Planning Commission, which was able to loan us TrailMaster and EcoCounter pneumatic tubes to measure pedestrian and bicycle traffic at no cost. We combined this with the TrafficDuco mobile app. The app has options for pay per use or monthly rates; we opted for a $100 plan for one month. TrafficDuco allowed us to collect traffic counts easily and off-line, with later upload. The online system allowed me to setup the assigned traffic count times, and then interns were notified of their assigned counts. They just opened the app and went to the assigned location to collect the count data by simply tapping or swiping to collect the pedestrian, bicycle, and vehicle data. The team reported that they liked using the app and found the different sounds for the different types of traffic to be a helpful cue in ensuring they accurately recording the different modes moving through the intersection. The app support was fantastic, with the TrafficDuco team sending helpful emails specific to our observations, making sure we are using the app to its maximum potential. This allowed us to understand where people are moving through campus.

TrafficDuco app screenshot The surveyor uses simply taps buttons to record traffic as it moves through an intersection.

Traffic Duco ScreenshotTraffic Duco Screenshot of turning movements

TrafficDuco provides easy to understand and comprehensive data for download after surveyors collect traffic counts.

Challenge 2: CoGo, a new bike sharing service in Columbus, Ohio has asked the university to expand the service onto campus. How do we know if the students, faculty, and staff want this service? How much are they willing to pay for it? How often would they use it? These questions called for a survey. We turned to QuickTapSurvey which works on Android and Apple tablets. QuickTapSurvey has a variety of price points from free to paid. The cost for our survey was $127.

In a nutshell, you input your survey questions, and then survey respondents tap their way through the answers using your tablet (or you can read the questions and tap in the responses). A great aspect of CoGo is that you can be off-line when you collect responses, so upload can happen later when you are back in the office. As a bonus, we were able to use SurveyMonkey for a web-based version of the survey that we distributed via email. The results from SurveyMonkey can easily be imported into QuickTapSurvey, combining all results. The only limitation was that the advance button was not always clear to people so we would occasionally have to explain how to go to the next question.

We were able to get more than 2,000 responses in just a week, giving us a robust set of responses to help better understand the level of interest in bike sharing.

Screenshot of QuickTouchSurveyScreenshot of QuickTouchSurvey

Respondents said QuickTapSurvey was very easy, intuitive and quick to use.

Challenge 3: We want to fast track implementation and show improvements right away. What are the low hanging fruit opportunities to get out there with a paint truck and improve the pedestrian experience across campus?

OpenPlans has a free tool for collecting information, called Shareabouts. Using the Shareabouts platform, PlaceMatters created WALKScope, a web-based pedestrian evaluation tool in beta format. PlaceMatters graciously let us serve as a test user at no cost. We were able to walk streets across campus and assess the quality of the sidewalk, the quality of every intersection, and record pedestrian counts. This mobile friendly website works on Android and Apple smartphones and tablets. The team members were easily able to record their observations, including capturing pictures and describing the issues at each location. The only limitation was that you can not record observations off-line and we weren't able to edit observations after we had created them. The result is a comprehensive assessment of the pedestrian environment on campus.

WalkScope allows for easily capturing information about particular locations

These planning tools can be used in any community and offer low cost solutions to common types of information that planners collect. I hope that you'll find these tools as fun to play with as we did. Let me know if there are other mobile friendly tools that you have found helpful in your planning efforts.

Jennifer Evans-Cowley, PhD, AICP, is the Associate Dean for Academic Affairs and Administration for the College of Engineering and a Professor of City and Regional Planning at The Ohio State University.

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