Edward Glaeser starts by acknowledging that although buses are more cost efficient that trains, the former wins the public opinion battle, hands down.
So, “For better or worse, the obvious economic benefits of buses won’t win hearts and minds. We need tough medicine on the city streets that reduces stops and competing traffic. But we also need a heavy dose of design — some beauty in our buses.”
Glaeser goes on call out some of the areas in which buses already have an advantage or could be improved: