Temporary Store, Lasting Impact: Pop-ups and Economic Development

Date: March 26, 2014
Time:  2:30 pm - 4:00 pm EST
Questions? Please contact [email protected]

Pop-up stores are here today, and gone tomorrow, but the impact of their presence resonates long after they've closed their doors. In a retail environment increasingly dominated by internet commerce, pop-up stores create new customer experiences, and bring energy and excitement to communities—especially those that have seen a downturn in retail. The result is more local spending and an improved retail environment.

Join IEDC to learn how pop-up stores revitalize neighborhoods, incubate retail entrepreneurs, and fill empty storefronts. Attend this web seminar to hear strategies to:

• Develop pop-ups as labs and launch pads for retail entrepreneurs 
• Encourage innovative niche entrepreneurs and established brands to use pop-ups 
• Engage customers in creating successful pop-up areas

Speakers

Roger Wade 
CEO & Founder 
Boxpark 
London, England

Roger Wade is the Founder and ex CEO of British Fashion brand, Boxfresh. Roger sold Boxfresh to Pentland Brands and formed his own brand consultancy, Brands Incorporated, specializing in the development, financing and licensing of UK Fashion Brands. In 2010, Roger founded and created the World's 1st Pop Up Mall, Boxpark Shoreditch. www.boxpark.co.uk. Roger was a regular columnist for Drapers, spoke at various conferences including World Retail Congress, Futuretail, Digital Shoreditch, Drapers Fashion Summit, to name a few. 

Kimberly C. Driggins 
Associate Director for Citywide Planning 
Office of Planning 
Washington, DC

Kimberly C. Driggins is the Associate Director for Citywide Planning, in the District of Columbia's Office of Planning. She is responsible for managing city-wide planning projects across several areas including: housing, economic development, transportation, facilities and capital improvement planning. In addition, Kimberly serves as the project manager for OP's Temporary Urbanism program and the ArtPlace grant was an initiative under this program. Creative placemaking is at the heart of DC's investment in temporary urbanism.