Market on Wheels Serves Chicago's Food Deserts

A nonprofit has converted a former Chicago city bus into a mobile grocery store to bring fresh food to the city's underserved neighborhoods. After stopping operations in August, the service will return with a sustainable business plan this month.
November 18, 2013, 2pm PST | Jonathan Nettler | @nettsj
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"The Fresh Moves mobile produce market-- which inspired other pop-up grocery stores across the country-- plans to reopen on the weekend of November 23, intent on proving to larger supermarkets that there’s a market for fresh produce in food deserts," reports Adele Peters.

Because access to fresh food is a challenge in many neighborhoods across Chicago, Fresh Moves "brings food as close to someone’s front door as possible, as often as possible. With targeted stops at schools or other community centers, a few times over a day, the bus can bring a single-aisle produce department within reach of hundreds of people."


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Published on Friday, November 15, 2013 in Fast Company Co.Exist
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