Six Innovative Efforts to Improve Road Safety

In honor of World Day of Remembrance for Road Traffic Victims, held yesterday, The Guardian highlighted innovative projects that are making the world's roads safer.

With road collisions the world's leading cause of death for 15- to 29-year-olds, the lack of effective safety laws and driver education - especially in low- and middle-income countries - has produced a global health crisis

"To mark the World Day of Remembrance for Road Traffic Victims on Sunday, we're highlighting a handful of projects around the world that are working to save lives from being lost on the roads," writes Paige McClanahan. "Some of the approaches may seem simple – and their impacts may be difficult to measure – but projects such as these could help chip away at the grim global statistics on road safety."

Examples include a social marketing campaign to reduce drunk driving in Cambodia and brightly colored backpacks to improve the visibility of school children in Tanzania.

Full Story: Dealing with road deaths: global safety projects that are saving lives


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