Can Coca-Cola Burnish its Reputation with "Downtowns in a Box"?

For good reason, Coca-Cola is better known for supplying the world with high-calorie sugary drinks than empowering residents of poor countries. By partnering with Qualcomm Technologies to produce the "EKOCENTER" kiosk, that may soon change.

"The Coca-Cola Company plans to erect 150 kiosks in 20 countries that will offer water, electricity and Internet connections; they may also sell Coke and other products," reports Donald G. McNeil Jr. 

“We’re calling it a downtown in a box,” said Serena Levy, a company spokeswoman.

An article on Coca-Cola's "Unbottled" blog says that "[e]ach EKOCENTER will offer a locally tailored mix of products, services and resources, including safe drinking water, electricity, wireless communication, refrigerated vaccination storage, health education, and other functionality to jump-start entrepreneurship opportunities and community development."

Full Story: Coca-Cola Plans Kiosks With Water and Internet


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