Can Coca-Cola Burnish its Reputation with "Downtowns in a Box"?

For good reason, Coca-Cola is better known for supplying the world with high-calorie sugary drinks than empowering residents of poor countries. By partnering with Qualcomm Technologies to produce the "EKOCENTER" kiosk, that may soon change.

"The Coca-Cola Company plans to erect 150 kiosks in 20 countries that will offer water, electricity and Internet connections; they may also sell Coke and other products," reports Donald G. McNeil Jr. 

“We’re calling it a downtown in a box,” said Serena Levy, a company spokeswoman.

An article on Coca-Cola's "Unbottled" blog says that "[e]ach EKOCENTER will offer a locally tailored mix of products, services and resources, including safe drinking water, electricity, wireless communication, refrigerated vaccination storage, health education, and other functionality to jump-start entrepreneurship opportunities and community development."

Full Story: Coca-Cola Plans Kiosks With Water and Internet

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from six cities with red or blue trim.
$55.00
Book cover of Where Things Are from Near to Far

Where Things Are From Near to Far

This engaging children's book about planning illustrates that "every building has its place."
$19.95