College Campuses Embrace Bike Share

In order to differentiate themselves from other universities, some are offering perks to students, such as bike share programs or free bikes in exchange for not driving.
web4camguy / Flickr

As universities compete for students, some are promoting their bicycling programs to stand out from the crowd and demonstrate a commitment to environmental sustainability, writes Stuart Elliott.

"The University of Dayton, in Dayton, Ohio, is promising 100 incoming freshmen free bikes in exchange for pledges to forgo bringing cars to campus for the first two years they are enrolled... The free bicycles, which the University of Dayton is purchasing from a company named Linus Bike, complement an initiative that the school began two years ago, offering students a chance to participate in a bicycle-sharing program."

"'Even though it’s a branding and marketing initiative,' the bicycle program is 'born out of the culture of the institution,' he adds, because 'the Marianist philosophy is all about asking these big questions and getting answers. It's a journey to learn, to improve yourself, to improve the world.'"

"The giveaway becomes 'an easy and simple way to let kids in on what the place is like,' Mr. [Darryl] Cilli [chief creative officer of the firm hired by the University of Dayton] says, and can help increase the likelihood that the prospective students will accept and attend the University of Dayton."

Full Story: Never Mind Citi Bike, Here's Campus Bike

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245

Essential Readings in Urban Planning

Planning on taking the AICP* Exam? Register for Planetizen's AICP * Exam Preparation Course to save $25.
Melissa and Doug Town Blocks Wooden Play Set

Block play meets role play

New! Town block set from Melissa and Doug Toys
$28.95

Get the "Green Bible" of educational planning books

Understand the complexities of planning at the local level while preparing for the AICP* exam. Find out why this edition is included in the APA's recommended reading list.
$105