Note to Home Builders and Car Companies: Millennials Want Experiences, Not Things

Noah Nelson explores the generational shift in the idea of ownership as Millennials ditch the traditional big ticket and consumer items - seemingly anything but a smartphone and food - for shared experiences.

"It's not just cars that millennials question owning," writes Nelson. "Nearly any possession you can think of stopped being an 'of course' and became a 'hmmmm' for millennials. [Jill Hennessy, clinical professor at the Kellogg School of Management at Northwestern University] says they're wondering whether 'it's not so great to own everything anyway.' She says the economy has been a big part of that shift. Millennials have witnessed the worst economic downturn since the Great Depression. They've watched their parents struggle with financial insecurity no matter their education level."

"For someone born before Ronald Reagan was in office, this sounds like a nightmare," adds Nelson. "But Hennessy says that millennials are so gosh-darn optimistic that they put a positive spin on it. 'They're much more likely to find value in experiences than they are to find value in things,' she says."

Full Story: Why Millennials Are Ditching Cars And Redefining Ownership

Comments

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
Wood necklace with city map

City Necklaces

These sweet pendants are engraved on a cedar charm with a mini map of selected cities. The perfect gift for friends and family or yourself!
$28.00

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.
$36.00