Crowdsourced Project Turns British Streets Into Massive Art Gallery

At 22,000 sites across the United Kingdom, space normally reserved for billboards and poster advertisements will become frames for great works of art. For the Art Everywhere project, the public played curator and donated online to help pay the costs.
August 10, 2013, 5am PDT | Jonathan Nettler | @nettsj
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"Since Toulouse Lautrec in 19th century Paris was commissioned by the Moulin Rouge to design posters promoting the bohemian nightclub, advertising has turned to great art to promote products," writes Caroline Davies. "Now advertisers are repaying – to the tune of more than £3m – by donating printed poster sites and digital screens across the UK to celebrate art for art's sake."

"The Art Everywhere project – organised by Richard Reed, co-founder of Innocent drinks, but the brainchild of his wife, Melinda – will see artworks on billboards, bus stops, major roads, tube, train and metro stations, shopping malls and office buildings, among other sites. Some 2,000 London buses and 1,000 black cabs will transport the artworks around London."

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Published on Thursday, August 8, 2013 in The Guardian
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