Sustainability: What’s In a Word?

The term "sustainability" carries so much baggage that we're no longer able to talk about what we actually need to talk about. What can we do to depoliticize it?

"I communicate for a living," says Scott Doyon, "which is why I spend a lot of time thinking about ways to simplify concepts, distill big ideas into smaller, more digestible ones, and connect them with things people care about. Lately, I’ve been thinking a lot about the idea of sustainability and wondering if we’ll ever find a way to depoliticized it."

"If we could, we’d begin to see that, in concept, it’s an equal opportunity proposition with applicability across the political spectrum."

Doyon goes on to talk about how to distill big ideas into smaller, more digestible ones, and connect them with things people care about. And how we might do that — as planners — to the idea of sustainability.

Full Story: Sustainability: What’s in a word?

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