Old School Strategies for Outreach and Communication

Looking to leverage cheap and easy social media tools to meet your citizen engagement mandate? Read. This. Now.

"The chances for achieving meaningful results for a controversial project are inversely proportional to the degree to which the client expects help from web-enabled social networking," argues Ben Brown.

"Counting on Twitter, Facebook and all the other web-enabled applications to do the heavy lifting of consensus-building is an act of desperation. As every PR pro knows, most issues clients think of as communications problems are really management problems. Or more precisely: Getting-stuff-done problems. There’s a gap between what customers or citizens are encouraged to expect and what they see a company or government delivering. The wider the gap, the higher the levels of distrust and cynicism and the tougher the 'communication problem.'"

Brown goes on with a must-read article for planners seeking to use social media to engage with the public.

Full Story: Old School Strategies for Connectivity (Hint: Batteries not required)

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