Urban Fold

The Newest Thing in Mobile Commerce: The Book Truck

Inspired by the food truck movement, book-publisher Penguin Group (USA) has rolled out two new book-buying venues: the Penguin Book Truck, and the Penguin Book Pushcart.

The pushcart fits inside the truck, and is based on an urban hot dog cart, complete with pop-up umbrella. The truck was inspired by food trucks, and has 96 linear feet of display space on both sides, plus awnings, LED lighting, and cafe tables and chairs. “Thinking back to the popularity of bookmobiles, and the popularity now of food trucks, it sort of all came together,” Penguin Group (USA) publicist Erica Glass explains.

The truck and pushcart have already appeared at various book-themed events, and the company plans a trip along Route 66 this October. The truck’s journey from Sallisaw, Oklahama to Bakersfield, California will celebrate the 75th anniversary of the publication of John Steinbeck’s “The Grapes of Wrath.”

Penguin can sell books off the truck and cart directly, Larry Edsall explains, but prefers to partner with local bookstores and book festivals.

Full Story: Food trucks inspire mobile bookstore

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25

Prepare for the AICP* Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $245
City Plate table setting

New Arrival! City Plates

City downtown cores printed on gorgeous decorative collectible porcelain plates.
$50.00