Friday Reality Check: An Honest Car Commercial

Leave it up to the fine folks at Copenhagenize, the cycling crusaders, to produce a fake commercial based on the real dangers of car driving, rather than the fantasy sold by car companies in their advertisements.

"It's no secret that car commercials are, by and large, fiction. Shiny cars roaring along empty streets devoid of traffic jams or scarring their way through impressive landscapes. Selling the dream. With the emphasis on dream," writes Mikael Colville-Andersen.

"So. What if car commercials reflected the reality of life on the roads? What if they had to - or were even forced to by laws regarding advertising standards - highlight the carnage that motorists cause on the roads of the world." 

Copenhagenize intern Ivan Conte takes a stab at the result:

Full Story: What if Car Commercials Reflected Reality?


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