"It's no secret that car commercials are, by and large, fiction. Shiny cars roaring along empty streets devoid of traffic jams or scarring their way through impressive landscapes. Selling the dream. With the emphasis on dream," writes Mikael Colville-Andersen.
"So. What if car commercials reflected the reality of life on the roads? What if they had to - or were even forced to by laws regarding advertising standards - highlight the carnage that motorists cause on the roads of the world."
Copenhagenize intern Ivan Conte takes a stab at the result: