Zappos Founder Extends Las Vegas Transformation to Transportation

Not content to simply transform downtown Las Vegas's built landscape and work culture, Zappos CEO Tony Hsieh has set his sights on evolving the area's transportation infrastructure. At the heart of his plan sits 100 Tesla S sedans.
April 20, 2013, 11am PDT | Jonathan Nettler | @nettsj
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Greg Lindsay examines Project 100, "the latest plank in Hsieh’s $350 million Downtown Project, his privately-funded plan to simultaneously revitalize downtown Las Vegas and evolve his company. Project 100 is the code name for an ambitious new car-, bike-, and bus-sharing service with the fleet of Teslas (ordered late last month for $62,400 apiece and up) at its core."

"Although pricing has yet to be announced, the project’s Zach Ware (also a co-founder of Work In Progress and Hsieh’s right-hand man) says the system will be run at a profit, underscoring the fact that the Downtown Project is neither a public agency nor a public-private partnership, but a private entity that both understands the benefits and the business opportunities of good urbanism."

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Published on Thursday, April 18, 2013 in Fast Company Co.Exist
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