New AirSage™ Transportation Planning White Paper: Emerging Technologies Can Replace or Augment Traditional Traffic Data Collection Methods

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“The Future of Transportation Studies: A Comparative Review” Confirms New Technology is More Accurate, Less Expensive, and Offers Infinite Insights for Traffic Planning

ATLANTA, April 2, 2013—Data suggests that traffic planners and transportation engineers can soon say goodbye to expensive and time-consuming household travel studies.  New, digital technologies are replacing—or, in some cases augmenting—these and other traditional transportation studies.

A new white paper, sponsored by AirSage, the largest provider of consumer travel trends and population-movement intelligence in the U.S., documents emerging trends that are transforming the transportation planning industry. “The Future of Transportation Studies: A Comparative Review,” written for transportation planners and engineers, examines traditional traffic data collection methods and new complementary technologies at the forefront of the transportation planning industry.

The technology can affect change on some of the greatest transportation hurdles including congestion, which is estimated to cost the U.S. economy some $121 billion annually (a combination of burned gas while idling, hours lost commuting in traffic and goods delayed in delivery).

“AirSage technology is a game changer for the transportation industry,” said Cy Smith, CEO and Founder of AirSage. “Our mobility data and population analytics is the foundation from which improved communities, better roads and more efficient public transit systems are being created.”

The AirSage white paper:

  • Examines two new factors driving interest in the new technologies.  

  • Compares and contrasts traditional and new methods of traffic data collection, including a cost matrix.

  • Details costs, time to results, accuracy and ease of use for each method of data collection.

Download the AirSage white paper today and discover which technologies can work best for your future transportation planning needs.

About AirSage

AirSage™—a pioneer in population analytics—is the largest provider of consumer locations and population movement intelligence in the U.S. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points to identify travel patterns and transportation trends. Partnerships with the nation’s largest wireless carriers give AirSage exclusive access to data from more than 100 million mobile devices. Analyzed and aggregated, AirSage data provides actionable insights into where and when people travel and is transforming the transportation industry, commercial enterprises and a diverse range of industries. http://www.airsage.com

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