Urban Retail: Essential Planning, Design, and Management Practices
Harvard GSD July 15-17, 2013
July 15-17, 2013
This fast paced program will demonstrate how proven principles of retail development can be combined with the best practices of New Urbanism, Smart Growth, and architectural design to create successful and competitive mixed-use urban commercial centers. Ideal for developers, planners, investors, retailers, architects, and public officials, the program will focus on several topics, among them the required market demographics for various retailers, restaurants, and shopping center typologies including convenience centers, neighborhood centers, power centers, regional malls, and lifestyle centers. The impact of consumer psychographics and techniques for creating place-based brands will also be presented. The session is based on Robert Gibbs new book: Principles for Urban Retail Planning & Development
Instructors will focus on the actual nuts and bolts of how to program, plan, and design competitive retail in historic downtowns, underperforming shopping centers and new ground-up developments as well as repairing failed suburban centers. The course will cover market research, branding, national retailer criteria, and site-selection principles. Participants will learn about streetscape, store planning, signage, tenant mix, merchandising plans, leasing, anchors' roles and successful new urban planning techniques, design criteria, parking, building, site planning, and developer requirements. The course will also review the synergy among residential, office, civic and governmental land uses and retailer performance.
The instructors will illustrate the strengths and weaknesses of many leading town centers built during the past 20 years. Discussions of trends and techniques for vertical integration of nonretail uses as well as retail storefront design trends and techniques will be featured, and the instructors will share inside secrets for shopping center planning and design and applications for cities and new towns. Also taken into consideration will be the integration of big-box discount retailers in the city and new town centers. Now in its 19th year.
New features include:
Robert Gibbs, ASLA, President, Gibbs Planning Group, Birmingham MI
Terry Shook, FAIA, Principal, Shook Kelly, Charlotte NC
Yaromir Steiner, Founder / CEO, Steiner + Associates, Columbus OH
Stefanos Polyzoides, Partner, Moule & Polyzoides Architects, Pasadena, CA
Jane Grabowski-Miller, RLA, ASLA, CNU-A, Vice President, Erdman Devel. Group, Madison WI
Steven Sugg, City Manager, University Place, WA
Harvard University Graduate School of Design/ Executive Education
48 Quincy Street, S102 / Cambridge MA 02138