blockitecture leaderboard

Sustainability's Latest Tool: Gamification

Already popular in several sectors, 'gamification' is increasingly being used to educate and engage the public around sustainability issues. Can "using fun and games for serious purposes" bring about environmental improvements?

"A recent report by the global research company Gartner suggests that gaming with purpose increases user interaction, helps with behavioural change, and stimulates innovative thinking and the generation of new ideas," writes Dr. Paula Owen. "It is a breath of fresh air blowing into the increasingly stale world of employee engagement initiatives and environmental improvement programmes."

"At its heart, 'gamification' is the simple concept of taking the ideas behind good games design and games mechanics and applying them to non-gaming environments," she explains. "By utilising principles that make both traditional games and online social media games appealing and compelling – ie encapsulating a sense of fun, competition, achievement, gratification, improvement and rewards. Businesses are beginning to sit up and take notice of the potential of gaming."

"Although it's early days for the concept of eco-gamification, there are some early, stand-out examples of how the theories have worked in practice to engage staff and citizens in pro-environment habit shifting and behaviour change." She goes on to mention several promising examples of "gaming with purpose" involving employees in India and the UK and utility customers in the United States.

Full Story: Can gaming teach us to live more sustainable lives?

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25
Book cover of Unsprawl

Unsprawl: Remixing Spaces as Places

Explore visionary, controversial and ultimately successful strategies for building people-centered places.
Starting at $12.95

Essential Readings in Urban Planning

Planning on taking the AICP* Exam? Register for Planetizen's AICP * Exam Preparation Course to save $25.