blockitecture leaderboard

Making Markets More Accessible to Low-Income Communities

The Project for Public Spaces (PPS) has released the results of a new study aimed at understanding how to "get more healthy food into...communities through farmers markets."

Produced with support from the Robert Wood Johnson Foundation, and in partnership with Columbia University, "Farmers Markets as a Strategy to Improve Access to Healthy Food for Low-Income Families and Communities" [PDF] examined eight markets across the United States that served low- to middle-income communities to understand "what market characteristics successfully attract low-income shoppers."

Two of the researchers' most critical findings were that price was not perceived to be a barrier to potential customers and that "[s]hoppers need better access to information about schedules and seasonal changes in order to become more regular market shoppers."

Recommendations for creating "more effective, engaging farmers markets" include:

  • Positioning markets in locations that give the appearance of one-stop shopping
  • Knowing your shopping demographic
  • Partnering with neighborhood organizations to facilitate outreach efforts¬†
  • Expanding marketing and outreach to local consumers to educate them about the location, time, and acceptance of SNAP and WIC benefits
Full Story: New Report on Farmers Markets & Low-Income Communities

Comments

building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25
Red necktie with map of Boston

For dads and grads: tie one on to celebrate your city!

Choose from over 20 styles imprinted with detailed city or transit maps.
$44.95
Women's t-shirt with map of Los Angeles

City T-Shirts for the ladies!

Women's Supersoft CityFabric© Fashion Fit Tees. Now available in six different cities.
$24.00
Wood necklace with city map

City Necklaces

These sweet pendants are engraved on a cedar charm with a mini map of selected cities. The perfect gift for friends and family or yourself!
$28.00