The Evolving Science of Design

Researchers are beginning to understand how the human brain is hard-wired to respond to certain patterns, colors, and proportions. The result is "a revolution in the science of design," says Lance Hosey, and "most people...aren’t even aware of it."

German researchers have shown that "shades of green can boost creativity and motivation;" a Duke University professor has demonstrated the rationale behind the "golden rectangle;" and "optimal fractal density" may explain the appeal of Jackson Pollock's paintings. Hosey, the chief sustainability officer at the architecture firm RTKL, discusses "why we love beautiful things" in this essay for The New York Times.

"It should come as no surprise that good design, often in very subtle ways, can have such dramatic effects. After all, bad design works the other way: poorly designed computers can injure your wrists, awkward chairs can strain your back and over-bright lighting and computer screens can fatigue your eyes."

"We think of great design as art, not science, a mysterious gift from the gods, not something that results just from diligent and informed study. But if every designer understood more about the mathematics of attraction, the mechanics of affection, all design — from houses to cellphones to offices and cars — could both look good and be good for you."

Full Story: Why We Love Beautiful Things

Comments

Build Your Own Paper Block City

Urban Fold is an all-inclusive kit that allows anyone to build the city of their dreams with a few simple folds.
$24.95
building block set

NEW! Build the world you want to see

Irresistible block set for adults when placed on a coffee table or desk, and great fun for kids.
$25

City Coasters

Hand-drawn engraved maps of your favorite neighborhoods are divided up across 4 coasters making each one unique.
$36.00
T-shirt with map of Chicago

Show your city pride

Men's Ultrasoft CityFabric© tees. Six cities available.
$23.00