Zellner, founder of architecture firm Zellnerplus and faculty member at SCI-ARC, sets out his vision for a "more cultivated, connected, and egalitarian" Los Angeles based on an incremental "bottom-up" approach to developing the city, in contrast to the "top-down" mega-project approach that defined the city in its boom years. For Zellner, the proposals for megamalls, mega-stadiums, and "big buildings by star architects" - its "grand projects" - are no longer appropraite for our new economic reality
"And therein lies the rub. As long as our cities, like our states, and to a degree the nation, remain mired in the current economic doldrums, our large-scale urban redevelopment plans for old but demographically expanding cities like Los Angeles seem like ineffective and outmoded models....The mega-project approach to remaking the city is capital- and labor-intensive, while generating too few long-term job gains regionally. It’s high risk, single shot, and ultimately touristic and brand driven. Indeed, the predominant, disconnected mega-project approach is hard to build, hard to finance, and likely to produce monolithic environments."
"In an era of tightened financial opportunities, city governments need to stop relying on redevelopment plans that will inevitably fail," he argues. "A clear distinction to the top-down approach promulgated during the boom years in LA should be made: the current approach should be cumulative, collective, and bottom up. Redevelopment in LA on the micro scale should be experimental, innovative, and attuned to community involvement and outreach."
"This approach imagines a process for the rebuilding of LA along the lines of the city’s best virtues: its informality, an enviable climate, and its convivial arrangements of social and private spaces. This approach imagines LA as a city of plurals, as a city of many Davids, not just Goliaths."