Richard Florida and Bill Fulton agree, Millennials not only move often, but they are also “the generation that decides where it's going to live before it decides what it's going to do.” This means that cities need to not only attract Millennials early on in adulthood, but also provide the amenities to keep them there in the long-term. Fulton asserts "capturing people early on in their lives in a metro really matters. It's important to compete with suburbs for people once they get a little older and have children." As Millennials age, cities will need to provide more than “hip entertainment venues and small flats," but also, “soccer fields, good schools and roomy homes,” Fulton says. "The question isn't so much getting families out of the suburbs into cities but getting them to stay in the cities."
According to Nasser, “The growing urban constituency of hipster parents is not timid about making itself heard," pointing out that "[e]ducated and in professional jobs, they are equipped to organize and galvanize.” Among other things, they demand safe neighborhoods, high quality schools, and larger 3-4 bedroom homes within cities, rather than in the suburbs. They also want access to other urban amenities near transit, which they are more likely to use, including grocery stores and childcare. Mayors, councilman and developers alike are responding to these demands in different ways: by endorsing school choice and charter schools, by investing in “quality of life” infrastructure and urban parks, and by building suburban housing environments in cities.
"We have professionals come and go, singles come and go," says downtown Los Angeles Councilman, Jose Huizar, "But you build for families, and they're here to stay." By building for families first with those amenities that also attract young adults, cities have much to gain. In doing so, they are fostering a stable tax base and continued economic activity as Millennials moves into family-hood.