Urban Fold

Got a Few Extra Bucks? Name a City After Yourself

Tyler Falk reports that the Japanese city currently known as Izumisano has a enterprising idea to help reduce its $1.2 billion debt by selling its naming rights.

For $12 million over 10 years, and a commitment "to building some type of connection with the city," a Japanese town traditionally known for its towel-making industry, could be known for you. Boasting "one of the tallest buildings in Japan along with the nearby Kansai International Airport," the city hasn't been able to attract any takers since announcing their plan in June.

What they have been able to attract, according to AFP, are complaints from "some of the city's 103,000 residents annoyed with the plan." 

Full Story: Debt-ridden city looks to sell naming rights

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