Madison Avenue Changes its Attire

After several years of soul searching during the Great Recession, "conspicuous consumption has made a resounding return to Madison Avenue." But, as Eric Wilson discovered, a new Avenue has emerged.

With a former reputation as the "world's most insular shopping mall," the arrival of younger "downtown" brands and their customer to what "at its core, is a local shopping district" for one of the wealthiest neighborhoods in the world has been a shock, albeit a mostly welcome one, for the famous fashion street.

According to Wilson, "Nearly 50 stores have opened in the last 18 months, including a diverse mix of European luxury labels (Céline and Bottega Veneta), contemporary brands (Vince, Zadig & Voltaire, Rebecca Taylor, Alice + Olivia, Theory and Rag & Bone) and hipper American designers (Proenza Schouler and, coming soon, Monique Lhuillier)."

When the recession struck, rents on the avenue dropped to between $600-$800 a square foot and dozens of vacancies opened. After only three years, "landlords once again are asking (asking, mind you) for rents of $1,500 a square foot, higher than before the recession," notes Wilson.  

Full Story: Downtown Comes Uptown


Brand new! Urban Grid City Collection

Each city has its own unique story. Commemorate where you came from or where you want to go.
Grids and Guide Red book cover

Grids & Guides

A notebook for visual thinkers. Available in red and black.
Red necktie with map of Boston

Tie one on to celebrate your city!

Choose from over 20 styles imprinted with detailed city or transit maps.

Stay thirsty, urbanists

These sturdy water bottles are eco-friendly and perfect for urbanists on the go.