What is Your State Known For?

Renee DiResta uses Google's autocomplete feature to understand how Americans "really think about 'those people' in other states." Play with her wonderfully enlightening interactive map to view the top terms associated with each state.
August 14, 2012, 2pm PDT | Jonathan Nettler | @nettsj
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By DiResta's accounting, it turns out Americans may be most concerned with the cost and health of their neighboring states. Stunned, right? 

It's the qualitative searches, however, that provide the most interest to DiResta. "There are 12 unique terms that are classifiable as "culture/sentiment" queries, of which ten are negative: backwards, bad, boring, crazy, dangerous, hated, racist, stupid, trashy, weird. There were a few redeeming positive results; Colorado, Minnesota, Texas, and Vermont are 'awesome,' and Montana, New Hampshire, and New York are 'great.' But for the most part, it doesn't seem like we think very nice things about each other at the very least, we're more inclined to search for articles supporting (or related to) negative biases."

Check out DiResta's map to see what your state is known for. 

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Published on Tuesday, August 7, 2012 in no upside
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