AJ Artemel introduces the "Stairway Cinema," a pop-up cinema designed by OH.NO.SUMO. According to Artemel, "The micro-theater is grafted onto an existing stoop such that the stairs become seats (for up to seven people) and films, selected by viewers, are projected onto the canopy while pedestrians pass below. The cinema doubles as a refuge from rain, and as an incubator of random social encounters."
We're a little dubious about the need to introduce yet another screen onto streets already overrun with cell phone gazing pedestrians. But Artemel claims, "The project aims to encourage people to trade private screens for one somewhat more public, as the project uses social media to reintroduce interaction into the physical public realm."