Battling For a Bite of the Apple

Matt Brian explores the incredible lengths retail property owners and local authorities are going to lure Apple Stores to their areas.

In the first quarter of this year, Brian reports, 71 million customers visited Apple's retail stores, an increase of 28 million from a year earlier, with sales rising 90 percent. With this astonishing performance, it's no wonder that property owners and local authorities in cities such as Salt Lake and New York are offering staggering incentives, like waived rent and taxes, to attract the technology trend-setter. Rather than complain about special treatment, neighboring retailers seem happy to see Apple get a sweetened deal.

"The truth is, realtors and local authorities know that when an Apple Store is opened in an area, tech savvy consumers come from surrounding areas to view products, seek help and spend money on luxury electronics."

"Apple might be benefitting from its success, in terms of the money it saves from leases, but companies in the vicinity of an Apple Store don't seem to mind. It's difficult to complain that a company is getting preferential treatment when it helps boost your own revenues and increase the number of people coming to the area."

Full Story: The lure of the Store: Why authorities are sweetening deals for new Apple Stores

Comments

Prepare for the AICP Exam

Join the thousands of students who have utilized the Planetizen AICP* Exam Preparation Class to prepare for the American Planning Association's AICP* exam.
Starting at $199
Planetizen Courses image ad

Planetizen Courses

Advance your career with subscription-based online courses tailored to the urban planning professional.
Starting at $14.95 a month
poster

A Short History of America

From comic book artist Robert Crumb, poster shows how the built environment has changed throughout the decades.
$14.95

Wear your city with style!

100% silk scarves feature detailed city maps. Choose from six cities with red or blue trim.
$55.00