Scott Doyon argues that getting the next generation of collaborators involved in community improvement efforts will require more than simply using the tools of social media - it will require connecting with what people are passionate about.
Cities everywhere are looking to engage Generation Y in community planning. Are Facebook ads an effective tool for getting there? Doyon offers up a definite maybe:
"It's misguided to say social media cures everything, it's equally so to claim it cures nothing. The answer, once again, is in the messy middle ground."
"The mistake, especially as it relates to public process, is focusing too much on who you're reaching and not enough on the particular stories that define them. Your job, when reaching out to them, is crafting your story entirely in the context of theirs, with an eye towards clarity and simplicity. Find the connecting points, the shared context, the common values. That's how you compel action."
"It's not just about getting the word out. It's about getting the right word out."
Thanks to Hazel Borys
FULL STORY: Snagging Gen-Y: Do Facebook ads work in public engagement?
Depopulation Patterns Get Weird
A recent ranking of “declining” cities heavily features some of the most expensive cities in the country — including New York City and a half-dozen in the San Francisco Bay Area.
California Exodus: Population Drops Below 39 Million
Never mind the 40 million that demographers predicted the Golden State would reach by 2018. The state's population dipped below 39 million to 38.965 million last July, according to Census data released in March, the lowest since 2015.
Chicago to Turn High-Rise Offices into Housing
Four commercial buildings in the Chicago Loop have been approved for redevelopment into housing in a bid to revitalize the city’s downtown post-pandemic.
New Park Opens in the Santa Clarita Valley
The City of Santa Clarita just celebrated the grand opening of its 38th park, the 10.5-acre Skyline Ranch Park.
U.S. Supreme Court: California's Impact Fees May Violate Takings Clause
A California property owner took El Dorado County to state court after paying a traffic impact fee he felt was exorbitant. He lost in trial court, appellate court, and the California Supreme Court denied review. Then the U.S. Supreme Court acted.
How Urban Form Impacts Housing Affordability
The way we design cities affects housing costs differently than you might think.
City of Costa Mesa
Licking County
Barrett Planning Group LLC
HUD's Office of Policy Development and Research
Mpact Transit + Community
HUD's Office of Policy Development and Research
City of Universal City TX
ULI Northwest Arkansas
Town of Zionsville
Urban Design for Planners 1: Software Tools
This six-course series explores essential urban design concepts using open source software and equips planners with the tools they need to participate fully in the urban design process.
Planning for Universal Design
Learn the tools for implementing Universal Design in planning regulations.