Pittsburgh Zoning Board Vs. The Steelers
19 November 2001 - 11:00am
The Pittsburgh Zoning Board of Adjustment rules that Coca-Cola lettering cannot be added at Heinz Field.
"The Pittsburgh Zoning Board of Adjustment ruled that the Coca-Cola lettering cannot be added to the Great Hall signs and banners at Heinz Field. The Steelers had sold naming rights for the Great Hall to Coke under a 10-year deal. The board viewed the Coca-Cola signs not as identification but rather as advertising, which isn't allowed in that section of the North Shore."
Source:
Pittsburgh Post-Gazette, November 15, 2001
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