Lost in Transportation

The inconsistent signage, representing 26 different public transportation systems in the Bay Area, leaves many riders feeling lost. Julie Caine describes the confusion and improvements underway.

When Transportation Nation reporter, Julie Caine, finds Hattam Moktor he is standing near an empty station agent's booth trying to make sense of the transit system. Together they examine his map and get him pointed in the right direction, but it's no easy task distinguishing the various train and bus systems that connect San Francisco.

Users of this system, however, will be pleased to learn that the Metropolitan Transportation Commission (MTC) has committed to updating transit signage throughtout the area. Caine visits with Sue Labouvie, the graphic designer charged with redesigning the Bay Area's wayfinding system. Labouvie describes the value of consistent wayfinding designs: "It is all about reducing stress, increasing clarity." The next few months should bring some clarity to riders as the new signage appears across the area.

Thanks to Jessica Brent

Full Story: In the Bay Area, Transit Signs are Surprisingly Poor

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