Putting the Bloom Back on the Rose Bowl

An Urban Land Institute panel of experts has delivered a vision for how to revitalize the historic Rose Bowl and its environs.
February 11, 2012, 5am PST | Jonathan Nettler | @nettsj
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Complimenting stadium renovations currently underway, the ULI panel was convened to provide recommendations and alternatives for redevelopment. However, the panel's foremost recommendation for the historic stadium and it's surrounding open spaces dealt with governance.

"The panel concluded that the most productive strategy for reviving the Central Arroyo area would be to establish a not-for-profit, professionally staffed conservancy to perform operational planning and management services. The group based its recommendation on the success of the Central Park Conservancy in New York City."

"A similar conservancy operating structure for Central Arroyo would 'create a singular focus for the park's management, a clearinghouse for consistent policy and bottom line financial responsibility,' said panel chairman Richard L. Perlmutter, principal and co-founder of Argo Development Company in Rockville, Md."

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