Necessitating a coordinated planning and implementation effort amongst neighborhood and merchant organizations, the mayor's office, and several city departments, the temporary parking removal was intended to make more room for merchants and shoppers during the busy Lunar New Year season.
While skeptics feared a loss of customers due to reduced auto access, Brian Kan of Pacific Seafood Trading Company reported that, ""If anything, we've benefited from it...We think it's brought us a lot of business, actually, instead of losing business. And it's a great way for us to interact with the people walking around, too."