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Younger Auto Consumers Boost Hybrid Vehicle Demand

Posted by: Irvin Dawid

25 January 2012 - 7:00am

A new survey provided some good news for the alternative technology sector of the auto market: younger consumers prefer hybrids and other electrified vehicles over conventional vehicles, especially fuel-inefficient ones.

"Consumers born from 1980 to the early 1990s, known as Generation Y, prefer “electrified vehicles”, predominantly hybrids, over all other types of motor vehicles, according to a Deloitte survey. “This could be a tipping point for moving electrified vehicles mainstream in the U.S.,” said Craig Giffi, Deloitte vice chairman.

What's remarkable about this generation is that the smartphone has replaced the automobile as “the ultimate mobile device,” according to Mark Fields, Ford Motor Co.

From USA Today - DriveOn: Study: Most Gen Y drivers want to own hybrid cars: "Six out of 10 Millennials say they would prefer to buy a hybrid or electric car over any of kind of car or truck." However, "only 2% would consider a pure electric."

Full Story: Gen Y Consumers Favor Hybrids, Connected Vehicles, Survey Shows
Source: Bloomberg News, January 18, 2012
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What the Census will not include is the long-form questions that have, since 1940, asked one-sixth of American households to reveal fine details about their lives. The long form was scrapped following the 2000 Census, so planners who are accustomed to relying on detailed, nuanced Census data to analyze and plan their communities may not get the detail that they expect.
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