Zappos Founder "Trades Shoes for Urban Planning"

Zappos founder Tony Hsieh and his team went from designing a new campus to an entirely new collaborative city in downtown Las Vegas for Zappos employees and other emerging members of the creative class.

"...for all its zaniness, Zappos is still located in a sprawling suburban office park; the nearest bar where employees can collide after work is almost a half-mile away, next to a big highway. When it came time to think about a new home for the company, Hsieh decided the best way to create those interactions is to drop his employees in the middle of a vibrant downtown and let the surroundings facilitate the interaction. "When you're in a city, the bar or the restaurant becomes an extended conference room," he says. Since downtown Vegas didn't really have that yet, Hsieh says, "The idea went from 'let's build a campus' to 'let's build a city.'"

Full Story: Tony Hsieh's new $350 million startup

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