Banned Billboards A Success in Brazil

Five years after Gilberto Kassab, the mayor of São Paulo, Brazil passed the "Clean City Law", banning all visual pollution around the city, both citizens and businesses are thankful.

São Paulo, the "largest metropolis in the Southern Hemisphere, and "the 7th-most-populous city in the world," has managed to successfully eliminate all billboard and other "visual pollution" around the city.

Mayor Gilberto Kassab believed that the overbearing existence of billboards was just as invasive and disruptive as noise and air pollution, so he passed the "Clean City Law" in 2006 as an attempt to put an end to these visual disruptions.

As it turns out, "most citizens and some advertising entities report being quite pleased with the now billboard-less city. A survey this year found that a 70 percent of residents say the Clean City Law has been 'beneficial,' and "some advertisers are actually thankful for the ban, as it's forced them to reevaluate and improve", writes author Cord Jefferson.

Full Story: A Happy, Flourishing City With No Advertising


Brand new! Urban Grid City Collection

Each city has its own unique story. Commemorate where you came from or where you want to go.
Grids and Guide Red book cover

Grids & Guides

A notebook for visual thinkers. Available in red and black.
AICP CTP Storefont Display

The first online AICP* CTP exam prep class

Are you ready to take the AICP* Certified Transportation Planner exam?
Priced at $245 for May exam!
Book cover of Where Things Are from Near to Far

Where Things Are From Near to Far

This engaging children's book about planning illustrates that "every building has its place."