Elaine Misonzhnik of Retail Traffic Magazine ties together the growth trajectories of Starbucks and McDonald's. Starbucks recently bought a high-end juice company and announced it would be opening a new store concept based around healthy offerings. McDonald's, meanwhile, is sticking to the same formula but adding 1,300 new stores worldwide next year.
McDonald's apparently sees itself in a battle against other food chains. http://phx.corporate-ir.net/phoenix.zhtml?c=97876&p=irol-newsArticle&ID=1629145&highlight=>In a press release, CEO Jim Skinner talked up the expansion as part of the company's "Plan to Win":
"McDonald's unwavering commitment to and outstanding execution of the Plan to Win has created significant brand differentiation and strong business momentum. McDonald's is well-positioned for sustained profitable growth and I am confident that the investments we are making today will yield long-term value for our shareholders in the future."