The museum is situated on a 120-acre wood in Bentonville, population 35,000. Finn argues that the museum shouldn't be "sandwiched" into a city:
"Sophisticates gripe, of course. They say such a top-drawer collection should be more accessible. What they mean is, it should be more accessible to them. But why should art be sandwiched in cities? City folk may go to more opening parties, but they're no more culture hungry. Often less."